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School of Management Dissertations

Examples of good practice

The projects listed below are examples of good practice. Look up individual dissertations in Summon for full-text access.


How to transform a hobby into an enterpriseAl- Mohannadi, A.
Business model innovation for M’care: the population economy canvas for BOP marketsAshimi, OA.
Towards a corporate rebranding strategy of G+P engineersBuhlmann, E.
Evaluating the effectiveness of sales promotions used in Seafresh Wholesale DistributorsButt, S.
Leveraging brand equity at Bradford City Football ClubCreighton, A.
Millennials and wealth management services – exploring means of engagementCruickshank, C.
Proposal of a marketing strategy to improve performance at the Windward Islands (WINERA) Packaging Co. Ltd D’Auvergne, A.
Impact of national culture on the Buyer-Seller Relationship in Multinational Corporations : A comparative study of Anglo-Saxon sellers with Arab buyers in the Middle East and North Africa.Drysdale, A.
Evaluation of factors influencing success in business development in the Architecture, Engineering and Construction (AEC) market in the Gulf Cooperation Council (GCC) from the perspective of a local consulting firm: a roadmap for 2017 and beyondDewhurst, S.
M&A as a corporate strategy growth vehicle – case of a financial technology organisationGani, A. 
Polypropylene cushion covers - a marketing study.Hall, T. 
Digital disruption: its adoption within a customer engagement strategy in MTN NigeriaHarrison, UB.  
Tutor engagement with technology enhanced learning in the distance-learning MBA programme at the University of Bradford School of ManagementHill, H.
Strategic marketing plan for ITEX Hung, S.
Market analysis of ski products in major European countries : a case of ePacks a UK e-retailer of backpacks and luggage Islam, T.
Business model mapping and development for enterprise growth partnership limited Kamalasekaran, N.
Financial sustainability in the non-profit sector: responding to the external challenges Kerr, J.
Multiculturalism and managerial integration in an international oil and gas project in KazakhstanKrenida, L.
Bespoke school uniforms: idea or opportunity for the nascent entrepreneur? MacIntyre, A.
A study of the benefits of ISO quality management systemMohungoo, I.
A proposed framework for the implementation of an information system with a focus on stakeholders’ legitimacy: a case study for the cargo community systemPeerbocus, K.
Introducing circular economy principles in the cloud services business – fiction or a true value proposition?Penders, P.
The corporate marketing activities at Lime Barbados based on the AC2 IDRhone, S.
An evaluation of cross-selling potential at NAI Apollo groupSchultz, N.
Manheim data mining: the used car marketShehab, H.
Retail own label: the retail own label brand threat impacting the Vitamins, Minerals and Supplements (VMS) in the United Kingdom (UK)

Singh, T.

The Sustainable Organization Library (SOL) : business sales and marketing development

Techati, C

Developing a marketing strategy for Baltica Community School of Russian Language & Art

Troitskii, S

Organizational change: the soft side of mergers and acquisition and the role of human resource management

Yasin, S. 


MBA Dissertation - Examples of Good Practice (pdf, 165 KB)  ‌

MBA Dissertations - Examples of Good Practice (docx, 72 K

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MSc Finance, Accounting and Management

A critical analysis of the opportunities available for Oman to diversify its economyAl-Marjibi, L
An analysis of determinants of dividiend pay-out for Dutch listed companies.Cornelissen, I.
The relationship between financial and sporting performance: An empirical study of Dutch professional football clubs..De Bruijn, M
Relationship between board structure and firm performance in third party logistics companies operating worldwide..De Rooij, PML
The impact of board structure characteristics on U.K. and Dutch listed companies’ performance.Drost, T

Liquidity and stock returns: Evidences from European markets.

Grillini, SM. 
Impact of CEO Characteristic and Board Composition on Firm Performance.Javid, S
Impact of the capital structure on financial performance of the top 25 airlines.Van Kessel, DTJ
The impact of capital structure decisions on the firm performance of Dutch banks.Vessies, T.
What’s the relationship between crude oil price and the Canadian stock return?Zheng, T.

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MSc Finance

Macro stress testing on credit risk of Chinese banking sector.Hu, X.

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MSc International Business and Management

Potential growth and integration trends of the BRICS countries to the global economy.Akbar, K, V.
An empirical investigation of factors influencing students’ whistle blowing intention: The case of Nigeria and USA.Alugwe, GA.
The impact of national values on entrepreneurial behaviour “A case study on India and Sweden”.Chandran, D.
The impact of emerging country competitors and markets on the profitability of small-medium Italian leather companies.Finco, RL.
Entrepreneurial and non-entrepreneurial decision-making modes in the internationalization process of Dutch SMES.Hermans, N.
Constraints for women in getting in executive boards; simmilarities and differences in the financial and steel sector.Heuvelman, G.
Global mode switching behaviour of German multinational enterprises.Jansch, S.
Investigation of the middle classes in emerging countries: comparisons between the cases of Indonesia, China and France.Le Feur, E.
The internationalization process of Dutch SME trailer manufacturing firms.Pronk, O. 
The impact of working capital management on the performance of Dutch listed companies.Ruttchen, B
Foreign market entry and development: A case study of Diageo’s entry into Taiwan whisky industry.Sung, A.
The perceptions and practices of CSR in Nigerian SMEs.Thomas, O
The impact of China’s financial development on FDI industrial distribution.Xu, S

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MSc Management

A study looking at the movement of ERP providers towards Software-as-a-Service.Padmanegara, A.

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MSc Marketing and Management

The effectiveness of celebrity endorsement on the 21-30 year old males: a case of the Nike ‘risk everything’ campaign.Bargoria, DK
Direct marketing as an effective marketing communications tool in higher education's student recruitment The case of the University of Bradford School of Management's 2014 marketing campaign.Cox, GML.
The influence of the ESR policy on the brand image within the Dutch banking industry.Jongeneel, MC. 
Brand perception of Aldi UK and Aldi Germany.Kittelhake, M. 
The effect of the degree of market-orientation on performance in unstable markets: The context of service SMES in Egypt.Mohamed, M
Investigating passengers’ service quality expectations towards European low-cost carriers.Schneider, LT. 
Strategic review of wrecking shop.Stoev, HM

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MSc Human Resource Management

Reward and motivation: Investigating the role of employee benefits and impact of motivation on employee performance in the Nigerian banking sector. A case study of first bank of Nigeria plc (Lokoja branch).Abdullahi, Z
A study looking at the flow of information concerning equality laws at operational level in today's knowledge based organisations: A case study of gender equality in a UK University.Sheikh, H

Management of International change Dissertation Topics

Change, at the organisational level is vital for continued innovation and retention of competitive advantage. Therefore, understanding the different aspects of this topic is vital in creating awareness of existing views and practices for implementing and managing successful change, particularly at the international level. This topic area is therefore focused on the what, why and how involving managing change in contemporary organisations and social systems in general and how they may impact on the effectiveness of change. In particular, it examines the issues and dilemmas facing those managing change, as well as the skills required for successful adaptation and evolution, especially in an international context.

• What internal and external factors have the greatest impact on employees in cross-national mergers and acquisitions?
• Managing change across multi-cultural teams through technology and virtual project management: The impact of social understanding and use of digital media.
• Managing change: Developing a framework that links intended strategies and unanticipated outcomes.
• Employee adjustment during organisational Change: The role of organisational level and occupation.
• Success of a Product Lifecycle Management Implementation – an investigation into the electronics manufacturing industry.
• How power works through managing emotion in organisational change: Emotion management as power.
• How can the measurement of levels of work stress in individuals employed in an organisation undergoing change benefit it?
• Encouraging gender equality across international firms – what role can change management approaches take in supporting increased female representation in masculine firms?
• Managing Change in Asian Business – A comparison between Chinese-Educated and English-Educated Chinese entrepreneurs in Singapore.
• What is the impact of feedback during organisational culture change: a case study of a financial firm?
• Stakeholder Communication and Transformational Change: A case study in the use of a proprietary change management system.
• What effect is there on levels of resistance and conflict when change is lead by a servant or spiritual leader?
• How social media can facilitate acceptance of change in international organisations
• Soft skills are not enough: Why change management approaches also need strong project management planning to be successful.

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